Böckmann Enhances Online Configurator with Optional Equipment
Böckmann simplifies the ordering process for customized trailers by directly integrating optional accessories into the digital configurator.
Böckmann Fahrzeugwerke GmbH, one of the leading German manufacturers of trailers and horse trucks, has expanded its proven online configurator at boeckmann.com with a major new feature: optional equipment can now be selected and ordered directly within the configurator when customizing car, horse, and livestock trailers. With this upgrade, the family-owned company based in Lastrup, Lower Saxony, continues to strengthen its digital service expertise, providing both specialized dealers and end customers with an even more powerful tool.
Configuring Optional Equipment – Transparent and Convenient
Böckmann has always accommodated individual requests and special accessories when configuring and ordering its trailers. What is new is that most of the available optional equipment can now be displayed and selected directly in the configurator. End customers will find these options for most car, horse, and livestock trailers clearly marked with the note "on request". They can select these equipment preferences during the initial trailer configuration and fully detail their dream vehicle – without the need for separate correspondence or time-consuming coordination beforehand.
For Böckmann dealers, the dealer login provides additional value: within the partner-exclusive configurator, the optional equipment is displayed with pricing. This enables dealers to generate complete and binding offers for their customers instantly and order the customized trailer directly from Böckmann.
Process Optimization at Every Level
This innovation significantly simplifies the entire ordering process. For end customers, the direct visualization of available custom builds within the configurator provides, for the first time, a complete overview of which customizations are easily possible for the respective trailer.
For Böckmann dealers, the time-consuming intermediate step of manual request coordination is eliminated. Furthermore, the structured recording of all equipment preferences via the configurator enables a quick and reliable feasibility check to ensure that the requested combinations are technically viable and practical to implement.
Individuality as a Strength – Made in Germany
The expansion of the configurator underscores a core commitment of Böckmann Fahrzeugwerke: to build trailers tailored exactly to the individual needs of their users. By systematically integrating optional accessories into the digital configuration process, Böckmann combines its depth of manufacturing craftsmanship at the Lastrup site with a modern, service-oriented customer experience.
